Last Updated on 2024-10-29 by Jacky Zhou
The Versatility of Promotional Cooler Bags
Promotional cooler bags? What a practical and ingenious concept! It’s not just a bag for shopping but a versatile tool that can keep our items cold or warm. This practicality is what makes a cooler bag a must-have. Therefore, in this article, we will examine the reasons why getting cooler bags as company gifts would be the smartest idea for advertising our brand and enterprise.
What is a Cooler Bag?
A cooler bag can be defined as a bag that is meant for the storage of goods and which is designed to keep the goods cool. It is usually made from insulating materials to keep the bag’s interior at a lower temperature. The cooler bag keeps foods, drinks, or any other items that need to be cool for some time by placing the ice packs inside the cooler bag. There are many uses for cooler bags; they can be used during camping and picnics, shopping, and traveling, among other uses. It is invaluable in household needs and, at the same time, can be perfect for advertising and marketing promotions.
The Gains of Purchasing These Cooler Bags for the Promotional Campaign
Customizing the exterior of cooler bags with your organization’s logo, slogan, and contact information is a strategic move. Every time a customer uses one, they’re promoting your brand. This forward-thinking approach leads to increased brand awareness, making cooler bags a powerful advertising tool.
Several other reasons have made people develop a conduct of purchasing these bags:
- Cooler bags, unlike other promotional items, offer a unique way to set your brand apart from competitors, attracting more customers.
- They are a cost-effective choice, often more affordable than other high-quality promotional materials. By ordering in bulk, you can secure these practical, high-quality promotional items at a fraction of the cost, ensuring you get the best value for your marketing budget.
- It is noteworthy that cooler bags are affordable products that, besides meeting the price criteria, are useful and offer tangible benefits to consumers. This high-utility custom promotional product can improve customer satisfaction and identification with a brand. Many cooler bags are trendy in the market with different prices, sizes, and colors, and businesspersons can afford quality cooler bags that meet the price they can afford.
- Cooler bags are not just for keeping things cold. They are versatile, ideal for daily use in a variety of settings, from outdoor adventures to shopping trips. This versatility makes them a popular choice for gifts, increasing the potential for brand exposure.
When and Where (and How) to Give Cooler Bags:
- Use cooler bags at trade shows, offering them as giveaways to visitors or selling them cheaply. This will help you get more exposure for your brand.
- Give out cooler bags as free icons on purchases or pair them with merchandise with relatively shorter shelf lives.
- When it comes to corporate gifts, cooler bags are a thoughtful choice. By providing these practical items to companies you do business with, you not only strengthen your relationship but also increase brand visibility.
- Have holiday gifts for your employees or clients packed in cooler bags; recipients are guaranteed to receive a practical and reusable item featuring your company’s logo, ensuring their satisfaction and your brand’s visibility.
- Provide cooler bags as corporate gifts or sell them at very low prices during significant speaking occasions or other similar occasions where more people will be present to notice your brand.
- Cooler bags are versatile and beneficial for various businesses such as bakeries, frozen foods stores, and fast foods restaurants. They ensure the temperature of the food products is maintained, making the client happy with fresh and correctly temperature products.
Choosing the Right Material for Cooler Bags
While choosing the correct material for a cooler bag, you should consider the prices and the relevant features. Here are some common cooler bag materials:
Nonwoven Cooler Bags
These are the most budget-friendly option, making them cost-effective for marketing campaigns. They are cheaper to produce than other materials and are commonly used in major marketing events.
Oxford Fabric/Polyester Cooler Bags
These bags are known for their durability, making them the second most popular choice after nonwoven cooler bags. They are suitable for reuse and can withstand more demanding situations.
Cotton Cooler Bags
These are environmentally friendly and allow air to pass through them, making them suitable for customers who are concerned about the environment.
Laminated Cooler Bags
- Laminated Nonwoven Cooler Bags
- Laminated PP woven cooler bags
- Laminated RPET Cooler Bags
These have cheerful prints on them; they are water-resistant and, again, fairly easy to wash, making for more of an appealing accessory that provides utility.
Tyvek® Cooler Bags
Tyvek® cooler bags are gaining popularity due to their unique properties. Tyvek® is lightweight, resembling paper, but with fabric-like durability, breathability, and water resistance. This stylish and functional material provides a sustainable and fashionable option for consumers.
Washable Kraft Paper Cooler Bags
These are pretty special in terms of their texture and, of course, their unbelievably old-fashioned look. For a detailed comparison of these materials, please refer to our blog post: A Comprehensive Guide to Cooler Bag Manufacture: 6 Key Materials.
Choosing the Right Cooler Bag Size
Small Size Cooler Bags
Small size cooler bags are lightweight and portable, perfect for customers’ daily use, which allows for frequent brand exposure. Their low cost makes them ideal for budget-conscious promotional activities, enabling the production of more units to reach a wider audience. Their compact design makes them easy to distribute and store, reducing logistics and storage costs. They are well-suited for quick promotional events, enhancing brand visibility and customer engagement.
Medium Size Cooler Bags
Versatile and Practical Medium-sized cooler bags are not just functional but versatile. They can be used for family outings, grocery shopping, and camping, catering to a wide range of customer needs. Their multi-pocket design and reasonable price make them an ideal choice for branding, as they are both useful and cost-effective. With comfortable shoulder straps or handles, they encourage long-term use, providing extended exposure for your brand. By distributing medium-sized cooler bags with your logo, you can strengthen your relationship with customers.
Large Size Cooler Bags
Big cooler bags hold a lot of substance. They are usually suitable for significant occasions such as fairs, picnics, or family day and are considered premium items. Consumer benefits are long-term since the trays are durable and flexible enough to provide several services, resulting in long-term brand visibility among the customer. The main disadvantage of having them made is the initial cost is slightly high; however, due to their more frequent use and durability, their overall promotional value in the long run could be more attractive. Perfect for firms that wish to create powerful and tender perceptions to consumers, awarding large-size cooler bags will exhibit the firm’s power decision.
Cooler Bag Style Selection
Here are some common cooler bag styles to choose from based on your needs. All cooler bags can be customized in terms of material, size, printing, and style.
Common Cooler Bag Insulation and Lining Options
Here are some common options for insulation and lining in cooler bags:
Insulation: EPE and PE are the most used materials when it comes to insulating cooler bags. It has diverse thickness to suit the needs of the customers due to the availability of many types.
Lining: EPE is usually joined with aluminum foil, which is the most cost-effective. PE can be combined with PEVA or other types of waterproof material, such as PVC, because it has enhanced waterproof features ideal for use in applications that demand higher levels of waterproofing. Diamond EPE is commonly known to have a better finish than EPE, which comes with a layer of aluminum foil.
Common Accessory Options for Cooler Bags
Here are some common accessory options for cooler bags:
Additional Considerations When Purchasing Cooler Bags
- Choose the Right, Not the Expensive: Select cooler bags that align with your promotional goals. More expensive options sometimes mean better. Higher costs can reduce the number of bags you can purchase within the same budget, potentially undermining the effectiveness of your promotion.
- Thickness and Insulation: Consider the cooler bags’ insulation capabilities. Typically, hot food should stay warm for about 2 to 4 hours without adding ice packs, while cold food should remain cool for about 3 to 6 hours. You can extend the insulation time by adding ice packs, using insulating materials, or ensuring the bag is as full as possible.
- Customization for Promotion: Print your logo, phone number, address, and QR code on the cooler bags to achieve your promotional objectives.
Promoting Our Brand Right With Custom Cooler Bags
Cooler bags are unlike other promotional products; they offer much more than we can imagine. Not only do they serve a practical purpose by keeping food and beverages at the desired temperature, but they also provide a unique opportunity for brand exposure. Every time a customer uses the cooler bag, whether for a picnic, a trip to the grocery store, or a day at the beach, your brand is front and center. This repeated exposure helps to build brand recognition and loyalty over time. You can effectively reach a wider audience and make a lasting impression by choosing suitable cooler bags for your promotional needs. Custom cooler bags are a wise investment combining functionality with powerful branding, ensuring that your promotional efforts are effective and memorable.
Additional Resources
You can learn more detailed information about silk screen printing, heat transfer printing, and digital printing on Wikipedia.
You can learn more detailed information about tyvek material on Dupont homepage.
For detailed information on different printing techniques, visit Printing News.
Note: Tyvek® and DuPont™ are trademarks or registered trademarks of Dupont or affiliated companies of DuPont.
